portfolio content

portfolio

nicole dorsey

Content process from research to evaluation

Microcopy Sydney Health app

Mobile view Sydney health app

Dotdash Meredith content licensing

Meredith Publishing content licensing sample

Vanguard SEO member “loans” FAQ

Writing sample and SEO for FAQ loans

Engaging, clickable landing pages

Anthem profile pretty young woman

Visioning user flows, collaborating with UX, analytics and developers. In CMS, InVision, Figma

Intent: view, download or print your member ID health insurance card behind a secure member portal

content mapping diagram for new pages

Email marketing Hubspot

Newsletter about health assessments
Product UX microcopy compelling members to take a short health self-assessment on the app, increasing engagement and sales. Part of visioning and content mapping exercises.