{"id":15,"date":"2022-11-01T10:35:00","date_gmt":"2022-11-01T14:35:00","guid":{"rendered":"https:\/\/nicoledorseydigital.com\/sessions\/"},"modified":"2024-10-26T11:33:43","modified_gmt":"2024-10-26T15:33:43","slug":"portfolio","status":"publish","type":"page","link":"https:\/\/nicoledorseydigital.com\/?page_id=15","title":{"rendered":"portfolio"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-text-align-center\">nicole dorsey<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized coblocks-animate\" data-coblocks-animation=\"zoomIn\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"331\" src=\"https:\/\/nicoledorseydigital.com\/wp-content\/uploads\/NDorsey-content-process_11-2022-pdf-1024x331.jpg\" alt=\"Content process from research to evaluation  \" class=\"wp-image-588\" style=\"width:679px;height:219px\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Microcopy <a href=\"https:\/\/sydneyapp.onelink.me\/lS55\/ede481a3\">Sydney Health<\/a> app<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"377\" height=\"762\" src=\"https:\/\/nicoledorseydigital.com\/wp-content\/uploads\/2022\/10\/Meredith-content-Sydney-app-News-Feed.png\" alt=\"Mobile view Sydney health app \" class=\"wp-image-127\" style=\"width:313px;height:633px\" srcset=\"https:\/\/nicoledorseydigital.com\/wp-content\/uploads\/2022\/10\/Meredith-content-Sydney-app-News-Feed.png 377w, https:\/\/nicoledorseydigital.com\/wp-content\/uploads\/2022\/10\/Meredith-content-Sydney-app-News-Feed-148x300.png 148w\" sizes=\"auto, (max-width: 377px) 100vw, 377px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Dotdash Meredith content licensing <\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-lightbox\"><img loading=\"lazy\" decoding=\"async\" width=\"390\" height=\"751\" src=\"https:\/\/nicoledorseydigital.com\/wp-content\/uploads\/2022\/10\/Meredith-content-licensing-article-view.png\" alt=\"Meredith Publishing content licensing sample \" class=\"wp-image-132\" style=\"width:326px;height:626px\" srcset=\"https:\/\/nicoledorseydigital.com\/wp-content\/uploads\/2022\/10\/Meredith-content-licensing-article-view.png 390w, https:\/\/nicoledorseydigital.com\/wp-content\/uploads\/2022\/10\/Meredith-content-licensing-article-view-156x300.png 156w\" sizes=\"auto, (max-width: 390px) 100vw, 390px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Vanguard SEO member &#8220;loans&#8221;  FAQ<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized coblocks-animate\" data-coblocks-animation=\"slideInLeft\"><img loading=\"lazy\" decoding=\"async\" width=\"782\" height=\"890\" src=\"https:\/\/nicoledorseydigital.com\/wp-content\/uploads\/2022\/10\/NDorsey-member-insights-Loans-Vanguard-writing-sample.png\" alt=\"Writing sample and SEO for FAQ loans  \" class=\"wp-image-135\" style=\"aspect-ratio:0.8761261261261262;width:420px;height:auto\" srcset=\"https:\/\/nicoledorseydigital.com\/wp-content\/uploads\/2022\/10\/NDorsey-member-insights-Loans-Vanguard-writing-sample.png 782w, https:\/\/nicoledorseydigital.com\/wp-content\/uploads\/2022\/10\/NDorsey-member-insights-Loans-Vanguard-writing-sample-264x300.png 264w, https:\/\/nicoledorseydigital.com\/wp-content\/uploads\/2022\/10\/NDorsey-member-insights-Loans-Vanguard-writing-sample-768x874.png 768w\" sizes=\"auto, (max-width: 782px) 100vw, 782px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-small-font-size\"><strong><a href=\"https:\/\/www.organicspamagazine.com\/wellness-travel-award-submissions-2\/\">Engaging, clickable landing pages<\/a><\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"1024\" src=\"https:\/\/nicoledorseydigital.com\/wp-content\/uploads\/2022\/10\/Anthem-landing-page-writing-clip_NDorsey-1-830x1024.png\" alt=\"Anthem profile pretty young woman \" class=\"wp-image-139\" style=\"aspect-ratio:0.8134453781512605;width:508px;height:auto\" srcset=\"https:\/\/nicoledorseydigital.com\/wp-content\/uploads\/2022\/10\/Anthem-landing-page-writing-clip_NDorsey-1-830x1024.png 830w, https:\/\/nicoledorseydigital.com\/wp-content\/uploads\/2022\/10\/Anthem-landing-page-writing-clip_NDorsey-1-243x300.png 243w, https:\/\/nicoledorseydigital.com\/wp-content\/uploads\/2022\/10\/Anthem-landing-page-writing-clip_NDorsey-1-768x947.png 768w, https:\/\/nicoledorseydigital.com\/wp-content\/uploads\/2022\/10\/Anthem-landing-page-writing-clip_NDorsey-1.png 891w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-medium-font-size coblocks-animate has-custom-weight has-custom-lineheight has-custom-letterspacing\" data-coblocks-animation=\"slideInLeft\" style=\"line-height:1.75;letter-spacing:2.4px;font-weight:bold;font-size:60px\"><strong>Visioning user flows, collaborating with UX, analytics and developers. In CMS, InVision, Figma<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-small-font-size\"><strong>Intent: view, download or print your member ID health insurance card behind a secure member portal  <\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized coblocks-animate\" data-coblocks-animation=\"fadeIn\"><img loading=\"lazy\" decoding=\"async\" width=\"994\" height=\"617\" src=\"https:\/\/nicoledorseydigital.com\/wp-content\/uploads\/2022\/10\/UX-Anthem-bill-pay-intent.jpg\" alt=\"content mapping diagram for new pages\" class=\"wp-image-156\" style=\"width:854px;height:531px\" srcset=\"https:\/\/nicoledorseydigital.com\/wp-content\/uploads\/2022\/10\/UX-Anthem-bill-pay-intent.jpg 994w, https:\/\/nicoledorseydigital.com\/wp-content\/uploads\/2022\/10\/UX-Anthem-bill-pay-intent-300x186.jpg 300w, https:\/\/nicoledorseydigital.com\/wp-content\/uploads\/2022\/10\/UX-Anthem-bill-pay-intent-768x477.jpg 768w\" sizes=\"auto, (max-width: 994px) 100vw, 994px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\" style=\"font-size:5px\">Email marketing Hubspot <\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"791\" height=\"1024\" src=\"https:\/\/nicoledorseydigital.com\/wp-content\/uploads\/Member-assessment-new-program-card-nd-2-pdf-791x1024.jpg\" alt=\"Newsletter about health assessments\" class=\"wp-image-501\" style=\"width:672px;height:869px\"\/><figcaption class=\"wp-element-caption\"><strong>Product UX microcopy compelling members to take a short health self-assessment on the app,  increasing engagement and sales. Part of visioning and content mapping exercises.<\/strong><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>nicole dorsey Microcopy Sydney Health app Dotdash Meredith content licensing Vanguard SEO member &#8220;loans&#8221; FAQ Engaging, clickable landing pages Visioning user flows, collaborating with UX, analytics and developers. In CMS, InVision, Figma Intent: view, download or print your member ID health insurance card behind a secure member portal Email marketing Hubspot<\/p>\n","protected":false},"author":1,"featured_media":273,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","hide_page_title":"","footnotes":""},"class_list":["post-15","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>portfolio | nicoledorseydigital.com<\/title>\n<meta name=\"description\" content=\"User-focused digital content expert with 15 years of consumer advocacy, and a history of driving cross-team collaboration.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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